About Our Website
Virtual Medical Centre (www.myvmc.com) is one of Australasia’s leading providers of free online medical content, continuing medical education and health information for patients and medical professionals. The Virtual Medical Centre (myVMC) website has been expanded to most medical disciplines, including gastroenterology, rheumatology, cardiology, respiratory medicine and neurology, and features more than 1,100 medical specialists on its Editorial Advisory Board (EAB) from Australia, the United States, Canada, New Zealand and the United Kingdom. The EAB regularly contribute content in the form of articles and videos, as well as edit and review other website content for quality control purposes.
myVMC has 42,000 pages of medical information, videos, animations, surveys, reviews and forums that are updated every 12 hours. myVMC is a trusted source of online health information, a fact reflected by the use of myVMC-produced content by HealthInsite, benevolent associations and in English language competency exams for health professionals.
A separate section of the website, only visible to registered medical practitioners, has attracted online advertising revenue from many blue chip multi-national pharmaceutical companies who pay to educate doctors about their prescription medicines. myVMC has successfully developed an online market research and networking product line that is widely used by many doctors.
myVMC was originally named Virtual Cancer Centre Pty Ltd. and was registered as an Australian corporation on 10 April, 2002, with a name change to Virtual Medical Centre Pty Ltd. on 23 July, 2007. Virtual Cancer Centre was created by Dr Andrew Dean, a senior palliative care specialist and medical oncologist in Western Australia, in response to the level of misinformation on medical issues that he perceived on the internet in the early 2000s. Dr Dean discovered that his patients had a pronounced need for information on cancer, and he thus developed an intranet site about cancer at his hospital for his patients’ use. Shortly after developing his site, medical professionals and patients from other hospitals requested access to the information, leading to the creation of the internet-based Virtual Cancer Centre in August 2001. Virtual Cancer Centre also formed the EAB to provide an information resource about popular topics in oncology and to provide a channel for medical oncologists to communicate this information to their patients. Virtual Cancer Centre offered reputable health professionals a means of counterbalancing misleading alternative information found on the internet with credible, evidence-based health information.
The Virtual Cancer Centre website grew in popularity and internet traffic on the strengths of its easy presentation of useful information and successful implementation of the EAB model (which afforded participating specialists direct ownership and control of the website and its information). As a result, practitioners in other specialties began to learn about myVMC’s EAB model, and demand spread to extend the website’s coverage to information on non-cancer illnesses. Thus, in 2007, Virtual Cancer Centre became the Virtual Medical Centre (myVMC) website, providing free health information to health professionals and the general public on over 24 specialist areas at its health portal, www.virtualmedicalcentre.com.
Currently, the myVMC website has approximately 13,000 members from the medical community, which represents approximately 20% of all medical professionals in Australia. The myVMC model is to provide up-to-date and relevant content, designed and written both by doctors for doctors and by doctors for consumers.
Mr Hughes co-founded myVMC and, since August 2001, has served as the Managing Director and member of the Board of Directors of myVMC. Mr Hughes has served as Chairman of the Board of Directors of myVMC since August 2001. He has an extensive business background, ranging from forming numerous start-up companies to serving as corporate senior management. Mr Hughes owned and operated various enterprises for over 20 years before founding myVMC. Mr. Hughes completed his MBA at the University of Western Australia in 2004, specialising in Strategic Management.
Dr Dean co-founded myVMC and, currently serves as a non-managing director and consultant of myVMC, a position he assumed in July 2007. Since 2005, he has served as the Honorary Medical Officer in the Department of Medical Oncology at Sir Charles Gairdner Hospital. He also serves as a Medical Oncologist at St. John God Oncology, Subiaco and Perth Oncology, where he has provided services since 2007. He received his Bachelor of Medicine and Bachelor of Surgery degrees from the University of Liverpool in 1985.
Mr Maher serves as the General Manager of myVMC, a position he has held since 2004, where he is responsible for product research and development, revenue generation, strategic planning and other areas related to the development and growth of myVMC. Mr Maher is also Secretary to the myVMC Board of Directors, which began in September 2007. He earned his Executive Master of Business Administration degree from the University of Western Australia in 2004.
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