Where is my TROG?

The Trans Tasman radiation oncology group was today given a major facelift with a new brand and new logo.

The new logo was created by Mr Kent Woodcock, group creative director with Peach advertising based in Newcastle in collaboration with key members of the organisation, Dr Peter O’Brien and Professor David Ball who consulted with the wider membership of the organisation.The new brand recognises TROG’s unique attributes namely the collaboration of radiation oncology researchers in Australia and New Zealand to improve outcomes for cancer patients. TROG works in close association with MOGA, the medical oncology group of Australia. The brand incorporates an icon of a letter with three blue dots above and below. The blue dots provide a number of imagery’s. They could represent the small temporary tattoos placed on the body to guide the radiotherapy beam. They also could represent what TROG stands for-membership, partnership and support.Attending the TROG meeting for the first time, I was most impressed with the collegiate attitude clearly on display from all the members of TROG. This organisation represents a key component of Cancer research here in Australia. TROG acts as a forum for both younger and senior members to present ideas on new ways of treating cancer in a collaborative way across Australia. Younger members are actively encouraged to submit proposals and the members of the organisation as a whole support them and help to develop these proposals into multi centre clinical trials.The good work of this organisation is under publicised. TROG has been responsible for some groundbreaking clinical studies, such as TROG 96.01 which demonstrated an increase in survival for patients with prostate cancer treated with six months of hormonal blockade after their radiation. Not satisfied to call it a day there, TROG has already designed and is currently implementing the RADAR study which will enrol 1000 patients with inoperable prostate cancer. This will further define a new gold standard in prostate cancer therapy.The good gentlemen and ladies of this organisation deserve the community support of Australia and the creation of this new logo will go a long way to ensure that they get the recognition and support that they need.Reference: Dr Andrew Dean, Trans-Tasman Radiation Oncology Group Inc (TROG) Conference Correspondent 2005, 20 May, Darwin Australia.