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Adshel reinstates ‘Rip and Roll’ campaign

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Following ACL Queensland director Wendy Francis’ acknowledgement that the complaints received by Adshel, Brisbane City Council and the Advertising Standards Bureau regarding QAHC’s campaign have been orchestrated by the Australian Christian Lobby, Adshel is reinstating the ‘Rip and Roll’ campaign.

Adshel responded to a series of complaints by removing the campaign from its media panels. None of the complaints indicated any liaison with the ACL, so Adshel was made to believe that they originated from individual members of the public.

Adshel CEO Steve McCarthy comments: “It has now become clear that Adshel has been the target of a coordinated ACL campaign. This has led us to review our decision to remove the campaign and we will therefore reinstate the campaign with immediate effect.”

(Source: Adshel)

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Posted On: 10 June, 2011
Modified On: 17 March, 2014

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